SHIMIZUYA

3 Generations of Japanese Tried-and-True
[updated May 2020]

Shimizuya, a long established Japanese sweets and soba noodle shop, was founded in 1940. It is located right next to Myohoji Temple in southern Shin-Koenji.

Formerly, the shop specialized only in sweets including their fried sweet red bean jam-wrapped bun, called “Age-manju”. The third generation owner renewed it as a soba shop in 2015, and the current owner hand-makes his own soba.

Shimizuya is an innovator with its business method changing according to the generation. The founder gained popularity with popsicles, and in the second generation it became a Japanese confectionery shop and began selling the fried sweet buns, and now the third generation added the soba restaurant. The owners of Shimizuya are always looking ahead.

Soba noodles made by the current owner use fresh domestic buckwheat flour. The best way to enjoy the true flavor of these soba noodles is cold “Seiro”, which is the most simple soba dish. This can be enjoyed regardless of the season.

In addition, they continue to sell Japanese sweets made by the 2nd and 3rd generations. The age-manju fried sweet bun with a crispy outside and moist inside is still popular. It’s a bit far from the station, but worth going to taste the old and new specialties of the long-established Shimizuya, and you can visit the temple there too.

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